ART DECO STYLE: LVMH Moët Hennessy Louis Vuitton called on an internal talent to design the staff uniforms of its Cheval Blanc Paris hotel: the artistic director of Patou Guillaume Henry.
The hotel, adjacent to the recently opened La Samaritaine department store, and Patou’s headquarters on neighboring Ile de la Cité, both overlook the Seine in Paris and have their roots in the Art Deco era.
Cheval Blanc Paris is housed in a building designed by Henri Sauvage and completed in 1928, while Patou was founded in 1914 and peaked in the jazz era, with a client list that included silent movie star Louise Brooks and cabaret artist Josephine Baker.
“They also share an intimate aesthetic: keeping high visibility but not ostentatious – the right kind of Parisian chic,” Cheval Blanc said in a statement. “Graphic purity, Art Deco accents and contemporary well-being are the hallmarks of the collection. “
Henry created distinct outfits for each position, from the lobby and reception to the patio and restaurant, using materials such as matte wool, cotton pique, poplin, and georgette crepe.
Details include musketeer cuffs, inlaid or lightly hooded collars, embroidered pockets, puffed sleeves and touches of satin or mother-of-pearl. Gold buttons with a signature parquet pattern and the Cheval Blanc Paris crest complete the look.
It will be Cheval Blanc’s first urban hotel, located in the French ski resorts of Courchevel and Saint-Tropez on the Côte d’Azur, as well as in the Maldives and Saint-Barth, in addition to an upcoming location in Beverly Hills.
Olivier Lefebvre, managing director of Cheval Blanc, said the hotel designed by Peter Marino would have 72 rooms ranging in size from 485 square feet to 10,765 square feet for the seven-bedroom penthouse suite, which includes a home theater and a private bathroom. private swimming pool. , and can be directly accessed from street level for maximum privacy.
Room prices start at 1150 euros. The hotel, which is due to open on September 7, also has a Dior spa and five restaurants.
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