Paris hotel

This new Parisian hotel is a pure fashion show


If a catwalk could be transformed into a stylish hotel chain, the result might look like the avant-garde brand SO/, known for its collaboration with famous designers: the late Karl Lagerfeld, for example, created the bathrobes for SO/Singapore. Today, the brand opened SO/Paris, its ninth address and perhaps its most chic. Featuring minimalist renovations by architecture firm RDAI, the spot resides in a 60s building just beside the Seine in the fourth arrondissement, and launched just in time for Paris Fashion Week.

The new SO/Paris hotel, beautifully located in the fourth arrondissement, offers both a view of the Sacré-Coeur cathedral and the Eiffel Tower. Photo: SO/Paris


There are 162 rooms and suites, ranging from around 460 to nearly 1,400 square feet, and embodying an effortlessly cool Parisian vibe — with stellar views, of course. Find bespoke sofas, Fritz Hansen armchairs and photographs of local sites by Thomas Fougeirol. Also watch out for the bonbonnieres with sailor beret-style lids, a nod to the artistic director of Patou, Guillaume Henry, who also designed the uniforms for the hotel staff. Bathrooms nod to the neighborhood’s history as a former timber storage area (for trade), with earthy wood paneling and terracotta-colored tiles, plus amenities from French beauty brand Maison Codage .

Hotel SO Paris
The warm color palette, gently curved chairs and built-in wooden shelves combine to make the SO/Paris suites so welcoming. Photo: SO/Paris

The dining room

The main restaurant (and bar and club) is Bonnie, the latest from the French hotel company Paris Society, named after the popular song by Serge Gainsbourg and Brigitte Bardot “Bonnie and Clyde”. Spanning the top two floors of the hotel, the restaurant has 360-degree views and a mirrored terrace, and borrows its aesthetic cues from the 1960s, but the menu draws inspiration from the bras of Paris and New York. Choose from dishes like lobster rolls, duck foie gras or cod with gnocchi and seaweed butter.

Swimming pool at the So Paris hotel
Escape the hustle and bustle of the city in this underground oasis, which includes a 20-meter swimming pool. Photo: SO/Paris

The chicest

Maison Codage has curated a spa menu tailored to fashion lovers and beyond, with treatments like the Haute Couture Experience (a two-hour face and body massage, personalized the way you like it) and the Travel Detox (designed to combat jet lag). Guests also get free access to a 20-meter-long swimming pool and 18,300-square-foot fitness center at a nearby resort. As you wander the hotel’s hallways, explore its 122-room art collection, which includes commissioned works by French artists like Elsa Sahal, Neil Beloufa, and Alice Guittard; each piece has a QR code inviting you to learn more, just like you would in a museum.

Spa Paris
The chic spa at Maison Codage. Photo: SO/Paris

Nearby sights

Take a leisurely stroll along the Seine or in the many shops, cafes and bars of the fourth arrondissement, especially in the trendy Marais district. The area is also home to Notre-Dame de Paris Cathedral (currently closed for restoration), Place des Vosges (where Victor Hugo once lived) and the arts destination Center Pompidou, all within walking distance.

Sounds quite wonderful? Click here to book your stay.

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